British American Tobacco Caribbean - About us

British American Tobacco Caribbean is a multicultural cluster of organizations, which is strengthened by the diversity of its people and the markets that it comprises.

We are part of British American Tobacco (BAT) group, a leading tobacco company, with brands sold in around 200 markets globally.

British American Tobacco Caribbean, was formed with the purpose of maximising competitive advantages and consolidating process, quality and consumer satisfaction.

At the beginning of the 1990’s, the business environment underwent deep changes as globalisation and free trade characterised the world economy. The main economic blocks came into existence and as such trade barriers were eliminated and global brands strengthened their presence.

Aware of this trend, British American Tobacco companies in the region resolved that the best way to ensure competitiveness was by creating a management team to integrate strategies, structures, and operations in the region.

The British American Tobacco Caribbean includes:

• BAT Carisma Marketing Services
• Carreras Limited
• Demerara Tobacco Company Limited
• West Indian Tobacco Limited

These four (4) organizations have responsibility for the markets in Trinidad and Tobago, Jamaica, Guyana and Suriname as well as a group of twenty (20) islands including the OECS, Northern Caribbean, the French Overseas Territories and the Netherland Antilles.

BAT Carisma Marketing Services (CMS)

The BAT Carisma Marketing Services business unit is in charge of providing marketing support to the British American Tobacco Group’s interest in as a group of twenty (20) islands including the OECS, Northern Caribbean, the French Overseas Territories and the Netherland Antilles.

It has offices in Trinidad and from there it coordinates commercialisation in the twenty-two (22) territories that make up this business unit. BAT CMS also provides support to Guyana and Suriname.

BAT CMS is made up of the following markets:

• The French Overseas Territories - French Guiana, Guadeloupe and Martinique
• The Dutch markets - Aruba, Bonaire and Curacao
• The CARICOM territories - Antigua, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Dominica, Grenada, Haiti, Montserrat, St. Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines and Suriname

Address

Corner Mt. D'Or Rd. & Eastern Main Road, Champs Fleurs, Trinidad
P.O. Box 1361, Port of Spain, Trinidad
Telephone: +(1-868) 696 4700
Fax: +(1-868) 663 9769

For information on the other three (3) organisations that comprise British American Tobacco Caribbean, kindly click on their individual tabs.