British American Tobacco Caribbean is a multi-cultural group of organisations that builds on the diversity of its people and its markets.
British American Tobacco Caribbean Area is a multicultural group of organizations, which is strengthened by the diversity of its people and the markets that make it up.
We are part of British American Tobacco (BAT), a leading tobacco group, with brands sold in around 200 markets.
British American Tobacco Caribbean Area, was formed with the purpose of maximising competitive advantages and consolidating process quality and consumer satisfaction.
At the beginning of the 1990’s, the business environment underwent deep changes in trends, globalisation and free trade characterised the world economy, the main economic blocks came into existence, trade barriers were eliminated and global brands strengthened their presence.
Aware of this trend, British American Tobacco companies in the region resolved that the best way to ensure competitiveness was by creating a management team to integrate strategies, structures, and operations in the Area.
The British American Tobacco Caribbean Area includes West Indian Tobacco Limited, Carreras Limited, Demerara Tobacco Company Limited, Carisma Marketing Services Limited, which covered the markets of Trinidad and Tobago, Jamaica, Guyana, Suriname, Barbados, and a group of 21 islands, among these the French overseas territories.
In 2018, the Company implemented a new integration process, this time Venezuela and Colombia joined with the BAT Caribbean Area to create a new cluster, South America North and the Caribbean Region (SANCAR).
British American Tobacco is a leading tobacco group, which manufactures the cigarettes chosen by one in eight of the one billion adult smokers in the world. It holds robust market positions in each of its regions and has leadership in more than 60 markets.
In 2017, the British American Tobacco Group sold 686 billion cigarettes, made in 45 factories in 42 countries. The Group directly employs more than 55,000 people around the world, with many more indirect employees through its chain of production chain.